Lessons in pitching: Establishing control over your audience!

Imma try it again. 

The sentence that made the audience shit their pants and obey the master called Buddy Guy during a live performance captured on a video shown below. A prime example of how to command the attention of a very immature audience and reestablish your presence.

So in other words this video is about presenting and pitching?


In that case this only applies to sales people and public speakers?

Yes. And when I mean sales people and public speakers, I mean everybody. Because everyone is selling something or trying to convince a group of people of something.

A salesperson selling IT services is an obvious example of someone who sells something knowingly. Some other examples:

  • You hitting on a girl at a bar is actually you selling yourself to the girl.
  • A politician convincing a group of people that tomorrow will be better is him selling himself to these people.

What the following video will show you is what to do when your audience starts to behave like a bunch of drunken, out of control kids. The first three minutes is where you will see the master at work trying to discipline the audience.

Regarding the audience.

It is obvious that not all deserve the punishment Buddy wreaks upon them as some of them are actually there to LISTEN to the master. But, you are as strong as your weakest link – and having even a small bit of the audience not behaving as they should, means that measures need to be taken to reinforce your presence.

I extracted 5 key moments from the video, explain them in shallow detail and provide a key lesson to be learned. First, watch the beginning of the video up until the 3rd minute

Key moment 1:

50 seconds down the video. A simpleton yells: You are better than this! referring to Buddy’s performance. My reaction:

You can feel the temperature drop by a couple of thousand degrees in the venue.

Lets examine the simpleton in shallow detail.

First of all, you are a member of an audience. An audience is supposed to listen to the performer. If the performer is bad, you have some right to address him and let him know that his performance is bad.

You have that right IF and only IF

  • you are well versed in the subject of the performance and expect a certain level of quality of that performance.
  • You are also an expert as much as the performer is.
  • that performer is everyone else except Buddy Guy.


Second, you are addressing Buddy Guy. People would kill to see him perform, and the only thing you can say to him is “you are better than this”?

If it was me, I would have probably at least given a cold look at the dude as a warning.

But Buddy is a pro. And he is patient.

He just lets that comment ricochet of his velvet shirt and waits for the right moment to destroy the simpleton.

Anybody can become angry – that is easy, but to be angry with the right person and to the right degree and at the right time and for the right purpose, and in the right way – that is not within everybody’s power and is not easy. – Aristotle

  • Lesson to be learned: Be patient and do not let them get to you until the right moment appears.

Key moment 2:

1:30 – He tests the audience to see how much they are actually respecting his performance by letting them finish off his masterpiece. He knew beforehand that they would fail the test – he did it regardless just to have a valid reason to discipline them afterwards.

Epic Fail.

This EPIC FAIL from the audience meant that this was the right time and right moment for Buddy to begin his disciplinary action.

Key moment 3:

Now wait a minute, waaaait a minute, i come here to have some fun with you… 

  • The lesson to be learned from this sentence: Let them know why you are here in the first place, to make the problem apparent to the audience.

I was doing this same damn song about three weeks ago in Tokio. They knew what I was talking about and I know you know.

  • The lesson to be learned from this sentence: Instill a sense of competition – let them know that the previous crowd was good. But also let them know that you came here because you thought they are even better than the last crowd but they failed your expectations

I did not come here…excuse me…KIDS, for you to fuck this song up like that.

  • The lesson to be learned from this sentence: let the audience know they fucked up.

He pauses, coughs on the side and leaves his head tilted slightly so that he announces his last piece. This is him right before the temperature just went +100000000 degrees.


Key moment 4:

2:15 – Imma try it again.

This sentence, coupled with his deadly look, made my balls retract so deep inside my body, that I felt them in my throat. And I was just watching the video.

  • The lesson to be learned from these 4 words: Set an ultimatum and make it clear. This is your show. They came to see you perform. You are in charge of the venue, the audience and the performance. YOU ARE THE MASTER.  If they prevent you from performing, you give them a proper spanking and let them know that FAILURES like that one will not be tolerated.


Man, that finger looks like it can slice you in half just by pointing it at you. Imagine how many times it has touched and played a guitar string? You could probably chisel a marble statue with it

Then the test came ro see if the audience has learned their lesson.

Key moment 5

2:38 Judging by the smile on his face, after he tested them, the audience passed the test and were allowed to be in the presence of the master for 7 more minutes.

After he rewarded them with a smile, Buddy continues on to do what he does best.


So to conclude,

  • Do not fuck with Buddy Guys’ performance.
  • It is your performance. That means you need to establish your presence and control over EVERYTHING including the performance and the audience. Think of the venue as your laboratory and everything in it is part of your experiment. Establish control over the variables
  • Be patient and punish in the right moment.

Now watch the whole thing again and enjoy the master at work




P.S. Some of the facial expression he does are an example of what happens when the words and music you speak and play are so pure and emotion infused, that they make you loose control over your body completely (check the 2:29 moment when he says “just before I was born”).

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