A WELL DEFINED AUDIENCE DOUBLES CONVERSION RATES & ROI.
Do you have a well defined audience or do you target everyone and sell a variety of products? If the latter is true, then you need to read further.
SOUNDS FAMILIAR?
We target every industry, every company size, USA, Europe, Asia.
We sell everything (Web development, Social Medial Marketing...)
CXO's Level executives only... and marketing and sales as well.
IT'S THE USUAL "SHOTGUN APPROACH" OF TARGETING.
AND IT'S THE USUAL WAY OF RUINING YOUR BUSINESS COMPLETELY IN A MATTER OF MONTHS.
HERE'S WHY:
Stretch Your Resources Thin
From selling web development to social media, you'll require people with completely different skill sets, thus spreading your budget thinly, trying to up-skill them, and at the same time improve completely different processes that are responsible for delivering different results.
Too Broad Audience
A company with 15 - 200 employees will have very different needs from a company with 1000 - 5000 employees which will prevent you from creating concise and meaningful messages and value propositions that will resonate with your audience.
0% Chance Of Establishing Communication
Good luck trying to pitch the CEO of a company with 5000 employees. Not only he won't answer, but he will likely be the wrong audience in a company with 5000 employees.
AT THE SAME TIME YOUR COMPETITORS:
Focus 100% of their efforts on one specific niche audience.
Focus 100% of their efforts on improving one specific service that solves a very specific problem.
Ultimately, generating a stream of clients every month (clients that should be your clients).
Schedule a free 30 minute strategy call.
8 of 10 Companies closed business in the last 15 years because they used the shotgun approach and didn't have a specific audience to target.
The worst part is that you get encouraged because you get a few clients initially, only to find a few months down the line that it's fools gold and unsustainable on the long run.
This Is Where The Sniper Approach Works Wonders.
0
x
ROI
For every dollar you spend on marketing, you get at least two dollars in your pocket.
0
x
Conversion Rate Increase
Being able to convert 50% + of all qualified leads, on the call.
3 More Reasons
why the sniper approach is crucial to your business growth.
Extremely well defined audience
Identifying and understanding your particular niche allows you to dominate it.
100% resource focus
Pour all your resources in perfecting the processes underlying your core offering to one specific audience.
Communication that resonates
Develop razor sharp value proposition and messaging that will reassure your audience in your expertise and make them pour money in your pocket.
If you know your audience, then you know their problems. If you know their problems, then you understand how to market your product. When you understand how to market your product, you’re getting in touch with your clients, every single time.
If You're Serious About Growing Your Business, And Want To Avoid Not Having An Answer To Your Shareholders' Questions:
- Are you doing everything you can to get ahead of the marketing curve?
- How are you going to make sure the 80% of your team delivers the same results as the top 20%?
- You’ve invested a lot of marketing budget into generating leads, but your conversion rates are low. Why? Are these leads not qualified?
Then You Need To Define and Find Your Ideal Audience By Following The Process Outlined Below.
This is the same process that successful Fortune 1000 companies, unicorn startups and your industry leaders are following daily to grow their business exponentially fast.
4 MODULE PROCESS:
#1
DEFINING YOUR TARGET & OFFER
You need to know exactly who your customers are. Demographics, psychographics, fears & wants… go deep as humanely possible in defining your ideal buyer. Find out where they hang out, how they talk about their problems, what solutions are they currently using to solve their problems. Build out a simple target persona.
#2
LEAN BUSINESS PLAN
Now that you know who you target, and what your offer is, this is where you need to put things into a perspective and visualize your offering. A clearly defined business not only does that, but it effectively shows you how you will tackle all internal and external forces successfully in order to solve your ideal audiences needs successfully.
#3
CHANNEL STRATEGY
Knowing your audience is one thing, but finding the channels where they spend their time on and crafting a great outreach strategy, is the deal maker. This is where you must develop a step by step channel strategy that will clearly illustrate how you are planning to reach, pitch and convert your ideal audience into paying customers, in 6 months from now, and include all channels, tactics and steps you will take to achieve that goal.
#4
CLEARLY DEFINED PITCH DECK
The last important thing to have is a short concise document that will help you present your solution in front of your audience. A clearly defined pitch deck not only does that, but it can be used to pitch VC’s and up-sell existing clients very effectively.
Every time you send a campaign that targets everyone, you miss signing up a new client from your ideal audience.
Our Clients Know.
They reached out at the perfect time just before our pitch. Lightning fast delivery with a very unique way of communicational style. Definitely recommend!
I really enjoy working with them. Their response time, reliability, and range of talent makes it a no brainer for me.
Responded well to my feedback, delivered what I wanted and exceeded my requirements – and did so when I needed it. Highly recommend!
Graham Moore
FOUNDER OF MOORE SUCCESS ME
