Viktor

How Generative AI Will Reshape Branding and Procurement in the Defense Sector

From Apollo to Artemis: What Lunar Branding Teaches Us About National Ambition

The Gulf War on CNN: How Real-Time Media Changed Defense Brand Dynamics

The Space Shuttle’s Legacy: Brand Icons That Defined an Era

The F-117 Nighthawk and the Power of Mystery in Aerospace Positioning

How WWII Propaganda Created the First Defense Brand Narratives

Desert Storm to Drone Swarms: How Warfare Narratives Shifted Defense Branding

From NASA to SpaceX: How the Public Face of Aerospace Evolved

The Battle of Britain and the Birth of Public Air Superiority Messaging

Sputnik’s Shockwave: Branding Lessons from a Strategic Surprise